Voyeurism- 50 Cent Candy Shop

In an interview with 50 Cent he stated: "I attempted to be as sexual as possible, from a male perspective, without being vulgar or obscene".

                           



Goodwin’s theory of voyeurism refers to the idea of expressing sexuality in media texts through the notion of ‘observing’ . This idea is mainly aimed towards male viewers, (this links into the male gaze) as we are invited to look at the female artist or characters in a sexually objectifying way, this is often executed through camera framing, angles and the use of mis-en-scene. For example Goodwin suggests that females can be objectified by revealing parts of their body e.g. breasts and buts and by wearing revealing clothes with camera angles such as low angle shots and close ups used to emphasise this. Goodwin’s theory is certainly evident in most of the music videos seen on music channels such as MTV and Kiss. From watching videos I've noticed that they all follow the same idea of featuring a sense of voyeurism.  A good example of how voyeurism is used within modern day music videos is the 2009 song Candy Shop by 50 Cent ft Olivia as there is a clear sense of voyeurism in some of the scenes. Like, many hip hop artists, 50 Cent conforms to conventions of hip hop as this video includes the following typical conventions:

• Video vixens
• Sports car
• Sexual connotations
• Provocative clothes

This screenshot depicts a clear example of a sense of voyeurism for the viewers as well as the characters as their is a live feed of them being intimate with each other in the back ground, suggesting that they are also voyeurs.






The female characters within this video have been highly sexualised through their provocative movements and clothing, used as a ploy to entice the audience. In the above screenshot we see the female character on the bed


Below are 3 screen grabs highlighting 3 shots/moments that demonstrate voyeurism.

This is a low angle shot of the women dancing, this is an example of "male gaze" because we the audience are forced to look at these women's buts whilst they dance in a sexually provocative way. Moreover, the choice of costume also adds to this idea of women being objects to satisfy men as the main female who's singing is wearing cherry red hot pants whilst her back up dancers are all wearing bikini tops, leaving very little to the imagination.

This is an example of voyeurism as this is a shot viewed form 50 cent, as he is on the balcony looking down on these women as they dance. A feminist critic would infer that this could be symbolic over his power over women, a she a man is looking down on the woman thus giving him more status and power.

This shot shows two women being really sexual and provocative in a bathtub  as one of the ladies is pouring chocolate on the other one, this time it is the editing that helps to create a sense of voyeurism as this has been slowed down to be even more erotic and sexual for its audience.