Goodwin showed intertextual references to be a major theme within music videos. References that can be retrieved from other music videos, films, TV texts and even public figures. They provide the audience with further gratification and pleasure, as if they're able to work out the intertextual links they will feel a stronger connection with the artist feeling they are in on some sort of private joke or secret. Artist’s can also use intertextuality to help compare themselves to an event or public figure that will help them emulate the star image they want their audience to see them as. A great example of intertextual references being used within music videos to help star develop their star image is Pink's "Raise Your Glass."
Here it shows Pink paying homage to the renown "We Can Do It" poster of "Rosie the Riveter" by doing the action, the feminists salute.
Iggy Azlea- Fancy ft Charlie Xcx
Iggy Azalea is another example of a pop star that has used intertextuality within their video. The chosen text that has inspired this video is the hit 90's movie Clueless, below is a list of some similar qualities within this video that replicate the film such as:
- Costumes- both Iggy and the main character from Clueless have the outfit decider machine that chooses the yellow plaided skirt suit.
- Scene location e.g. classroom and sports ground
- The way her name is introduced is in the same format as the movies title.
- Actors within the video resemble the actors in the film
The artists main audience are young people, teenagers till young adults therefore choosing to base her video around an iconic 90's film, from which the era most if not all her target audience were born in, was genius as it is something that links them together, as they would all know this film. Therefore, she has targeted a piece of pop culture that her fans would be familiar with and has possible expanded her audience to people who are just fans of the film, which makes this a very clever marketing technique.
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