Target Audience:
The target audience is indie or sadcore lovers aged between 16- 25 of the female sex as most females can relate to the video because the video is a bildungsroman of my artist as she is reflecting on the troubles from her past, that resulted in her being the successful artist she is today. The audience will see the music video in a narrative and cognitive light, this is because the music video tells a story which interests the audience but also informs the audience about choices and making the right ones, she's basically speaking directly to her audience and telling them how important it is to not waste opportunities. The music video is unique from the regular music video, it will get the audience thinking and will allow them to interpret their own story into it.
The function that my video will serve to my audience is the media theorist idea of the use and gratification theory, my video will be useful to my audience because it will not only entertain them but inform them as well, whether it's informing them about her life or that it is never too late to get your life back on track, if you're willing to be helped.
Music fans tend to use songs and artists to help construct their own cultural and visual identity, whether it's through copying the artists style or embodying the lyrics of the song. My particular artist is fairly old fashioned but with a contemporary edge, her style will be a reflection of this, her fans will then incorporate this in their own looks, from wearing a headband, to back combing their hair, to having winged eye liner.
My artists song will be consumed mainly through Youtube as I don't think broadcasting my video on a mainstream music channels will be appropriate for my artist and her audience, as my audience are young people who spend most of their time out with friends or online.
Below is an example of a potential core audience member for my video:
Name: Manna
Age: 17
Info: Student, College - studying French, English and Psychology
She loves reading, listening to music, going on Tumblr (an online blog site) and socialising with friends and her favourite place to go and have fun is Camden. "Camden is such an amazing city, with an amazing music scene, it's always buzzing and there's always an amazing atmosphere there and I love that you're able to meet so many different people from all different walks of life."
Manna likes listening to an array of different genres of music such as: Indie, pop, rock etc.
It is because of this why I think Manna and people similar to her would be my core target audience as her favourite artists are similar to my artist and she also likes songs that have a story, something she can relate to and this single for my artist second album fits this ideology perfectly as it all about a loss soul that is in denial an issue that many young people have to go through, trying to find themselves.
