The music video often tells a story either that features in the lyrics or is suggested in the lyrics eg boy leaves girl. This type of narrative is often directed like a short film, with a beginning, middle and end.
Mise en Scene-
- Visually stylish – ‘artistic’ mise-en-scene
- Unusual costumes
- Unusual props
- Cars
- Hair
- Multiple locations- linked to the genre
- Expressive lighting
Camera angles and shots-
- Experimental use of camera/editing (hand held camera, distortion of colours)
- Close Ups of instruments
- Long shots of the band
- Extreme Close Ups of mouths and eyes
Editing-
- Can use lots of jump cuts
- Lots of use of digital effects
- Cutting related to the rhythm of the music
- Intercutting between performance and images or story
- Cut to the beat
- Montage editing
Camera movements-
- Panning shot
- Rapid movement
- tracking shot
- Crane shots
- Tilts
- Illusion of speed being created
Sound-
- Song mainly foregrounds the video
- Occasional diegetic sound
Other Elements-
- Incongruous elements
- Iconography
- Intertextuality
- Voyeurism
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