Monday, 15 September 2014

Disjuncture - Bound by Kanye West




Disjuncture is a theory to describe the visuals of a music video bearing no correspondence to the lyrics or meaning of the song. The affect of disjuncture will often leave the audience confused but if done well it can give the song a deeper meaning that the audience may have not initially realised. Disjuncture is often used within electro-pop/house music videos as their is very often little/no performance shots of the artist so the narrative is the main focus of the video with the song simply acting as background music. Disjuncture is also used when an artist wants to stand out from the crowd with a video consisting of unique visuals that don’t particularly relate to the lyrics. An example of how disjuncture is used within music videos is Kanye West's Bound.





Above are a few screenshots that basically some up up the randomness of this video, there is no real narrative or sense of characters.


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