Justin Bieber was born on March 1, 1994, in Stratford, Ontario, Canada, Justin Bieber was raised by a single mom in the small town of Stratford. Bieber, was an overnight success, having gone from an unknown, untrained singer whose mother posted YouTube clips of her boy performing, to a budding superstar with a big-time record deal, all in just two years. Having to grow up in the spotlight, is there any wonder that he's changed his image.
Here we see an innocent young boy, singing cute teen pop love songs about losing his first love ("Baby") and making there ("One Less Lonely Girl.") Justin Bieber's start image was originally established as a teenage heart throb, through his sweet hight voice, to his famous hair do, Justin bieber embodied everything young and fun.
This video shows a young squeaky clean Justin singing to a girl at a bowling alley. At this stage of his career, his management were effectively trying to make him an icon that young girls would love and someone their parents wouldn't mind them loving as he had this wholesome, good boy image going on.
These two shots show a slightly older Justin, moving into hip-pop scene, as he started collaborating with rappers. However, he was still deemed a sweet and nice boy as the picture on the right is from his Never Say Never album where he collaborated with Jaden Smith- the (at the time) 11 year old son of Will Smith.
Below is a collage of shots of Justin in music videos. As you can see, the use of close ups within Bieber's videos have altered over the years: at the start of his career his close ups were just of him being goofy and cute whereas, as he's gotten older they've changed to apeeal to an older audience. For example in his "As Long As You Love Me" video, he took a dab at acting, as this video had a narrative therefore there were a lot of close up shots showing the serious side of Jusin; this was a stategic move from his management as they knew that casting directors would see this and could perhaps bear him in mind for future products (this worked as he has been in shows like CSI.) Moreover, his latest videos also seem to show him with other people, as his management are no longer trying to sell him as he has a loyal audience, they're selling his company, whether its a collaboration with Juicy J- to target a hip-hop loving audience or showing him in an intimate embrace with a woman- appealing to an older audience, suggesting that he isn't a little boy anymore, e.g. the last picture of him and Nicki Minaj gyrating shows him in a completely different light.
Above is a mug shot of Justin clearly showing how much this star has changed over the years, but unfortunately for the worst. As the last few years have shown the consequences of growing up in the public eye. He like many other child stars, found himself in a media uproar; being arrested for drink driving, speeding in a residential area, posing with drugs and hanging around people who the media deem as "bad influences."
Whether you liked him before or after, Justin Bieber was and still is an incredibly successful young star and continues to sells millions of records world wide and this is a result of his hard work, popular songs, clever and well-picked collaborations and guest appearances and a very loyal fan base that have supported him throughout the dramas h'e faced.
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