Shot List

Shot List

Filming Schedule

Recce of possible locations

I've recently conducted a recce of potential locations for my video and I found that:

• Camden Lock is a nice location to film as there are loads of young trendy people just hanging around, people who fir my target audience.

• Camden Lock is beautiful at night in person but doesn't come across so well on camera; it was too dark to film.

• Camden High street looked beautiful at night and due to it being a well lit street, the camera was able to pick up everything.

• Primrose Hill has a beautiful view of London, which could feature in my video, a bit of iconography stating that my artist is a London girl born and bread.

• Primrose Hills' sunset is really beautiful and very popular and would be a perfect location to film my time lapse and for my montage of my artists daily routine.

• Harrow arts centre - I originally planned to use their facilities for the bathroom and dance rehearsal scene as their toilets kind of remind me of the toilets from Harry Potter they're rather big and its quite dark and gloomy in there so it could look really good for the scene where she's looking at her self in the mirror. I'm also contemplating whether I should also use their dance studio to shoot the scene where my artist turns up late for rehearsals or just use the dance studio in my school.

Digipak Conventions

Conventions of a Digipak

Front Panel - Artist name (bigger text than the title), album title, close-up of the artists face, parental advisory, capture the genre, direct appeal to the target audience.

Back Panel - Song titles, bar code, copyright information, information about the record label, website, continuing the theme of the front cover.

Spine - Name of artist, name of the album, record label, reference number, font/colour scheme continues the theme.

Interior Panels - Detailed credits, lyrics, continuing the theme of the rest of the album, a message, images of the artist or setting, CD tray has image behind it, spread an image across two panels on the inside.

CD Tray - Image of the artist or setting, continuing theme of the rest of the sides.

Below is a template of a Digipak

Target Audience

Target Audience:

The target audience is indie or sadcore lovers aged between 16- 25 of the female sex as most females can relate to the video because the video is a bildungsroman of my artist as she is reflecting on the troubles from her past, that resulted in her being the successful artist she is today. The audience will see the music video in a narrative and cognitive light, this is because the music video tells a story which interests the audience but also informs the audience about choices and making the right ones, she's basically speaking directly to her audience and telling them how important it is to not waste opportunities. The music video is unique from the regular music video, it will get the audience thinking and will allow them to interpret their own story into it.

The function that my video will serve to my audience is the media theorist idea of the use and gratification theory, my video will be useful to my audience because it will not only entertain them but inform them as well, whether it's informing them about her life or that it is never too late to get your life back on track, if you're willing to be helped.

Music fans tend to use songs and artists to help construct their own cultural and visual identity, whether it's through copying the artists style or embodying the lyrics of the song. My particular artist is fairly old fashioned but with a contemporary edge, her style will be a reflection of this, her fans will then incorporate this in their own looks, from wearing a headband, to back combing their hair, to having winged eye liner.

My artists song will be consumed mainly through Youtube as I don't think broadcasting my video on a mainstream music channels will be appropriate for my artist and her audience, as my audience are young people who spend most of their time out with friends or online.

Below is an example of a potential core audience member for my video:

Name: Manna
Age: 17
Info: Student, College - studying French, English and Psychology

She loves reading, listening to music, going on Tumblr (an online blog site) and socialising with friends and her favourite place to go and have fun is Camden. "Camden is such an amazing city, with an amazing music scene, it's always buzzing and there's always an amazing atmosphere there and I love that you're able to meet so many different people from all different walks of life."

Manna likes listening to an array of different genres of music such as: Indie, pop, rock etc.

It is because of this why I think Manna and people similar to her would be my core target audience as her favourite artists are similar to my artist and she also likes songs that have a story, something she can relate to and this single for my artist second album fits this ideology perfectly as it all about a loss soul that is in denial an issue that many young people have to go through, trying to find themselves.

Discussion of any influences you have had.

  Artists from left to right: Lana Del Rey, Amy Whinehouse, Dionne Bromfield, Nancy Sinatra, Ella Fitzgerald and Eliza Doolittle.

The construction of my artist have been greatly influenced by these six artists as even though they are fairly different, they all have similar sounds and all embody the characteristics that I wish my artist to acquire. From the style of Amy, to Nancy's hair to the attitude of Lana, the sassyness of Ella, the quirkiness of Eliza and the likeability factor of Dionne.

Breakdown of Scenes For My Video