Amplification is another one of Andrew another Goodwin identified conventions of a music video’s. This is when the visuals are used to enhance the meaning and effects of a song by constantly reinforcing the lyrics or message of the song. By amplifying a music video the artist is taking the lyrics and making them even stronger by creating visuals that not only support the song but it a, so enhamces the ovrrall message thus making it more powerful. Amplification is often used within music videos if an artist is trying to get across a new star image to their audience or if they want to make a weaker song more successful. An example of how amplification can be used within music videos to echo a artist’s star image can be found within “Wrecking Ball" by pop star Miley Cyrus, who uses amplification in many of her videos as, like many srtists, she as well as her type of music has changed and matured with her, resulting in her image constantly changing. Amplification enables the director to become an artistic force in the construction of the music video as the direction doesn't have to be as literal and naturalistic as it does in an illustrative video.
"All I wanted was to break your walls" this line is clearly amplified by the use of visuals, below are screenshots demonsrstrating this.
The visuals shown here therefore help amplify the song meanings of emotional destruction by providing the audience with a strong visual image, of a metaphorical broken girl, literally destroying and wrecking walls as a result of the pain that the person she's singing too caused.
"I came in like a wrecking ball" this is another example of aplification in this video as MIiley is literally coming into scene on a wrecking ball.
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