Wednesday 27 August 2014

Vernallis analysis- Chris Brown - Loyal ft. Lil Wayne, Tyga



Vernallis' theory suggests that The star (or in this case stars) of the music video should be the main focus throughout however, there is usually a background of performers in a performance video. In this case, Chris Brown is the main singer therefore, all eyes are on him, even though he has people in the background dancing behind him. Vernallis doesn't think this takes away from the main artist as long as there is the right kind of staging.
                               


 Here Chris Brown is dancing with a group of female back up dancers, although they're all doing the same moves, due to Chris being male he automatically stands out and is till the main focus for the audience.
Moreover when Chris is interacting with one of the extras, he's still in control. This shot shows this woman focussing on Chris whereas Chris is cheekily looking at the camera as if it is one of his friends, once again maintaing focus.

In addition, even though the back up dancers here are also male, Chris Brown still stands out due to his attire, as he is the only one wearing a white t-shirt and red gingham shirt around his waist.








Another one of Vernallis' many theories for music videos is that the leader singer must provide a flattering depiction of the singer lip syncing the song and that it should be made obvious to the audience, therfore there should be close ups of the artist to show them singing as she believes that this entices the audience in which makes them enjoy the video more because it makes the artist more engaged with the performance. Furthermore, I believe that this video executes this perfectly because even though this is somewhat a performance video, we as an audience still feel connected to Chris through his lip syncing as it almost feels like he's having a conversation with us, as he's being playful with the camera.




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